The humans behind human-centered consulting.
Two founders who believe real change starts with people.
Meet the Founders
Lilea Duran
Co-Founder & CEO
“The strongest, most durable solutions are built alongside the communities they serve.”
Lilea Duran is the Co-Founder and CEO of Common Good Collaborative, where she leads systems change work grounded in a clear conviction: the strongest, most durable solutions are built alongside the communities they serve. That means treating community voice not as input to gather, but as expertise to build on.
Across 12 years in leadership development and strategic planning, Lilea has designed and led complex statewide initiatives in California using human-centered design. Her track record spans nonprofits, public agencies, and school districts, where she has consistently helped senior leaders translate ambitious vision into structured, community-informed action.
Leaders who work with Lilea know they can count on her for strategic counsel that is both rigorous and values-driven. She brings equity and community voice into every phase of her work, not as an afterthought, but as the foundation on which lasting change is built.
A proud 18-year resident of Napa and a lifelong reader, Lilea brings the same curiosity and discipline to her work that she brings to every book she picks up: asking better questions, sitting with complexity, and always looking for what others might miss.
Alisa Pickett
Co-Founder & Chief Strategy & Operating Officer
“Structure, people, and vision woven together with intention and joy.”
Alisa Pickett is the Co-Founder and Chief Strategy & Operating Officer of Common Good Collaborative, where she builds the internal architecture that makes bold, community-driven work possible. Her core belief: that the most effective organizations are built when structure, people, and vision are woven together with intention and joy.
Across her career, Alisa has specialized in annual and strategic planning, board and governance development, and organizational communications, translating ambitious goals into concrete roadmaps that teams can execute with clarity and enthusiasm. She has a particular talent for placing the right people in the right roles, ensuring that both the plan and the people behind it are energized by the work ahead.
Leaders who work with Alisa know they can count on her to make complexity feel manageable. She builds the kind of alignment that doesn’t just keep teams moving, but gives them something to move toward with purpose.
A proud native of Berkeley, a city long defined by its willingness to catalyze change and cast new ways of thinking into the world, Alisa brings that same spirit to every organization she helps build. She believes durable change doesn’t happen by accident. It takes creativity, discipline, and future-forward thinking.
Our Founding Story
We built Common Good Collaborative because action and alignment were never supposed to be opposites.
We noticed a gap other organizations were stepping around: fast decisions and real inclusion, treated like opposites you had to choose between. That gap looked different to us, like an opening, a chance to prove the fastest way forward could also be the most human one. So we built this firm on a different bet: organizations don’t have to choose.
Action without alignment breaks trust. Alignment without action breaks momentum. We meet in the middle, for the common good.
Mission
We align people and purpose so organizations can lead with humanity, resilience, and possibility.
Vision
A future where mission-driven organizations have the courage and clarity to act for the common good.
Five Convictions
We believe the plan is not the work. The work is what happens after.
We believe equity lives in structures and decisions, not mission statements.
We believe accountability is an act of love, not surveillance.
We believe the best measure of our work is how little our partners need us when it’s done.
We believe alignment is a practice you build, not a decision you make once.
Designed with people.
Built for what’s next.
Common Good Collaborative
Where Mission Meets Momentum
Partnering with organizations to build the clarity and internal strength they need to create lasting change.
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